Groww | Senior Associate – Digital Marketing

June 17, 2024
Full Time
Application ends: August 31, 2024
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Deadline date:
August 31, 2024

Job Description

We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product  platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customersʼ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.

Are you as passionate about defying conventions and creating something extraordinary as we are? Letʼs chat.

Our Vision

Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.

Our Values

Our culture enables us to be what we are — Indiaʼs fastest-growing financial services company. Everyone at Groww enjoys the autonomy and flexibility to bring their best work to the table, as well as craft a promising career for themselves.
The values that form our foundation are:

  • Radical customer centricity
  • Ownership-driven culture
  • Keeping everything simple
  • Long-term thinking
  • Complete transparency

Job Requirement

Roles & Responsibilities

  • Drive performance marketing campaigns across various Digital Channels such as Meta, X (Twitter), LinkedIn, and Google
  • Build communication strategies, creative approaches, and visibility for performance marketing campaigns
  • Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
  • Analyze new market trends in performance marketing and create an action plan to put them into execution
  • This role would be part of the marketing function, anchoring all paid digital marketing channels, and driving traffic to the website by deeply understanding and analyzing the user journey
  • Collaborate with the design team to create compelling visual content for digital campaigns
  • Understanding, and analyzing traffic from different marketing channels and optimizing it in conjunction with the overall business strategy
  • If you’ve reached here please answer this question – Explain the process of setting up A/B tests, what variables you might test, and how you use the results to optimize campaigns.
  • Driving significant improvement basis deep analytics, understanding user journey and capabilities of the channel.

Expertise & Qualifications:

  • 1-3  years of digital media planning and buying experience with hands-on experience specifically with Meta/Google/LinkedIn/Twitter
  • In-depth understanding of performance marketing metrics such as cost per install, CTR, CPMs, etc
  • Exceptional analytics, project management skills, writing, and organizational skills.
  • A/B Testing for various creative and communication experiments to drive better performance on campaigns
  • Need Domain Expertise in
    • Meta Ads Manager
    • Google (UAC, Search, Display,  etc)
    • Social Media Channels such as – Twitter & LinkedIn
    • Google Analytics
    • Appsflyer, Firebase